Thursday, May 9, 2013

OPI Press Release: Couture de Minnie Collection

OPI has introduced a new Couture de Minnie Collection inspired by Minnie Mouse to be released in the Summer of 2013. 


OPI Couture de Minnie Mouse

OPI announces the launch of its Couture de Minnie collection, including four limited edition nail lacquers and one new Liquid Sand™ shade. Created in honor of Disney’s beloved character, the Couture de Minnie line explores the fashion-forward side of Minnie Mouse, mixing pink, fuchsia and red shades with textural elements. In addition to three crème lacquers, the Couture de Minnie line features a red and white polka dot glitter shade and the strawberry-hued Liquid Sand nail lacquer in Magazine Cover Mouse to give nails a sparkly, matte finish. 

“Last summer, OPI created a ‘Vintage Minnie Mouse’ line. Women around the world fell in love with the fun and playful shades evocative of Minnie’s traditional look,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “This year, OPI is exploring a different side of Minnie Mouse. The Couture de Minnie collection draws inspiration from Minnie’s iconic style and incorporates trends most recently seen on the runways, from standout shades to fun textural elements.” 


Couture de Minnie Mouse


Couture de Minnie nail lacquers each feature OPI’s exclusive ProWide™ Brush for the ultimate in application. Liquid Sand lacquers should always be worn without top coat. This limited edition promotion will be available beginning June 2013 at professional salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com for $9.00 ($10.95 CAN) suggested retail for each nail lacquer.
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter@OPI_PRODUCTS and become a Facebook fan

So what do you think of their 2nd Minnie Mouse Collection? Is it too soon since the last one? Personally I think it's a bit soon but this collection does seem to be quite different and the Liquid Sand looks amazing! Will you be picking any of these up?

~Linda

2 comments:

  1. I wish I had picked up the last collection but I do like a couple of these colors.

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    1. I think these colors are much more unique than the last collection. All I saw in the original was pink pink pink. These look very cool! I don't wear pink but might get some anyways.

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